Queen Elizabeth is hiring a Digital Communications Officer to find “new ways to maintain the Queen’s presence in the public eye and on the world stage,” according to London CNN. If you have a knack for curating an engaging instagram feed and crafting the perfect tweet, this opportunity could be for you! After all, the salary for the role, $38,000 annually, fits the bill for entry-level experience. But even if you aren’t ready to consider a position at the Buckingham Palace, there are key takeaways marketers can learn from this royal opportunity. Whether you’re targeting a role on the royal stage or not, here’s how to prepare for an interview like it’s with the Queen herself:
Stand out from the crowd.
There’s no question a high-profile role like a Digital Communications Officer for the Queen will have no shortage of competition. And even if your sights aren’t set on the royal palace, the marketing industry is heating up. In fact, 53% of recent graduates report targeting careers in marketing. So, how do you make yourself stand out? It’s all about going above and beyond. Here are a few tips to make your mark as a marketer:
1. Know the company’s target audience, brand voice & social media platforms. Go beyond the job description and company website in your research. The Palace recently released a set of Social Media Guidelines, and it will also be essential to evaluate the Queen’s social platforms and identify how you can make an impact. This is true for any company you want to work for.
2. Write a blog post, craft a social media campaign or create a video. The Royal Household job descriptionstates the ideal candidate will be “innovative with a creative flair.” What better way to showcase your talents and passion for the role than create something specifically for the Queen? (Or your dream company.)
3. Come with ideas to improve the brand and content. It may be intimidating to point out flaws in the Royal social media strategy, but identifying areas for improvement, bringing new solutions and creative strategies is what the best marketers do. The Queen is looking for someone “with an eye to the future, (who will) help hone and shape our digital communications through analytics, monitoring and exploring new technologies.” Not every candidate will dig into problem areas and bring solutions before they even have the job. This will help you stand out and prove that you’ll bring value to the organization.
Looking for a royally great opportunity? We’re recruiting for more than 100 marketing roles. Apply today!
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