LaSalle Network has partnered with a national service-based company, that operates as a subscription model, in hiring a Paid Media Manager. The ideal Paid Media Manager will have expertise in planning, executing and optimizing advertising campaigns across digital media platforms. This role will be pivotal in driving their digital advertising strategy, particularly in the areas of paid search, affiliate and paid social.
Paid Media Manager Responsibilities:
- Develop and execute comprehensive paid media strategies for lead generation
- Collaborate with agency partners, ensuring clear communication, shared goals and effective campaign execution while maintaining alignment with the company's brand and objectives
- Stay up-to-date with industry trends and best practices for performance marketing and lead generation to drive efficient conversions
- Effectively manage and allocate advertising budgets, making data-driven decisions to optimize ROI across channels
- Analyze campaign performance metrics, leveraging data and insights to refine strategies, improve ad content and enhance targeting
- Research and test partnerships with new vendors to expand our client’s reach and/or lower cost-per-acquisition
- Oversee the performance of media campaigns, analyzing data and making adjustments to optimize results
- Conduct A/B testing and experimentation to optimize copy, visuals, targeting and messaging to drive better results
- Monitor and analyze competitors' advertising efforts and identify opportunities for improvement and differentiation
- Collaborate with other marketing teams to ensure cohesive messaging and brand consistency across all channels
Paid Media Manager Requirements:
- Bachelor’s degree in marketing, business, economics or a related field
- 3+ years proven experience in digital advertising, with in paid search
- Proficiency in ad tech such as Google Ads, Bing Ads, SA360 and Google Analytics
- Expertise in performance digital advertising and audience segmentation
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals
- Articulate communicator with excellent interpersonal skills
- Experience establishing and maintaining relationships with individuals at all levels, internally and externally
If qualified per the above, please apply to this Paid Media Manager position today! We look forward to reviewing your application.
Thank you,
Stephanie Moncada
Principal
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
