Marketing Portfolio Product Manager Responsibilities:
- Lead and oversee the management of the entire product portfolio from ideation to end-of-life, ensuring alignment with company goals and market demands
- Conduct regular portfolio reviews and analysis to identify growth opportunities, market trends and potential risks
- Develop and implement effective strategies for introducing new products to the market and seamlessly phasing out obsolete products
- Collaborate with cross-functional teams to ensure smooth transitions during phase-in and phase-out processes
- Conduct comprehensive market research to identify customer needs, competitive landscape and emerging trends
- Utilize data-driven insights to make informed decisions about product development, enhancements and discontinuations
- Work closely with product development, sourcing, marketing, sales, supply planning, finance and other relevant departments to ensure effective communication and collaboration throughout the product lifecycle
- Foster a collaborative and innovative culture within the team to drive continuous improvement
- Develop and manage budgets related to the product portfolio, ensuring optimal resource allocation and cost-effectiveness
- Establish and track key performance indicators (KPIs) to measure the success and impact of the product portfolio
- Implement corrective actions and improvements based on performance metrics
- Maintain product standard convention (name, UoM, Type of Product), Data Validation, Data sheets, safety data sheets and other technical marketing documents for the product lines
Marketing Portfolio Product Manager Requirements:
- 5+ years of marketing, product portfolio/product management experience in a B2B environment
- Bachelor’s degree in Marketing, Business or a related field; MBA preferred
- Highly developed ability to interact with multiple audiences, facilitating group discussions and connections
- Well versed with fundamental business math, interpreting P&Ls, margins, operational and sales metrics
- Highly developed ability to define complex problems, collect data, establish facts and draw valid conclusions. Highly developed ability to make decisions and recommendations
- Ability to lead teams, set goals and managed across a matrix organization
- Highly developed ability to successfully interact with a wide and varied range (intellectual and behavioral) of people while fostering a cooperative working environment
- Must have a highly developed strong background in MS Office Suite – Word, PowerPoint, Excel
- SQL, MS Power BI, Salesforce CRM preferred
- Some local and national travel will be required (25% or less)
If you are interested in this position and meet the qualifications above, please apply today!
Thank you,
Stephanie Moncada
Principal
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
