In this Freelance Media Planner role, you will be responsible for helping with media planning for 3 different campaigns. The ideal candidate will be able to work up to 20-25 hours per week and have around 3+ years of media planning experience.
Freelance Media Planner Responsibilities:
- Conduct research and analysis to understand client objectives, target audiences and market dynamics
- Develop strategic media plans that leverage a mix of traditional and digital media channels to reach target audiences efficiently and effectively
- Collaborate with internal teams, including account managers, creative teams and digital specialists, to integrate media plans with overall marketing strategies
- Negotiate with media vendors to secure favorable rates, placements and added value opportunities
- Monitor and optimize media campaigns to ensure they meet performance objectives and deliver measurable results
- Analyze campaign performance data and provide insights and recommendations for future optimizations and improvements
- Stay informed about industry trends, emerging media technologies and best practices in media planning and buying
Freelance Media Planner Requirements:
- Bachelor's degree in Marketing, Advertising, Communications or a related field
- 2+ years of experience in media planning, preferably in an advertising agency or media buying firm
- Strong analytical and quantitative skills, with the ability to interpret data and draw actionable insights
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
- Proficiency in media planning tools and software, such as Nielsen, comScore, Kantar and media planning platforms
- Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment
- A proactive and collaborative mindset, with a passion for innovation and continuous improvement
This role will be fully remote and a contract W-2 role. If you are interested in the opportunity, please apply today and a recruiter will be reaching out shortly pending experience alignment.
Thank you,
Cas Ngiramowai
Senior Marketing Recruiter
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
