LaSalle Network has partnered with a forward-thinking B2B manufacturing company located in the northwestern Chicago suburbs. They pride themselves on delivering top-notch products to their clients while fostering a culture of innovation and excellence. They are seeking a talented and experienced Creative Copy Manager to join their marketing team and drive the creation of compelling and impactful content.
The Creative Copy Manager will lead the copywriting team and be responsible for developing and overseeing the creation of all written content across various platforms. This role requires a strategic thinker with a passion for storytelling and an eye for detail. You will collaborate closely with the marketing, product and design teams to ensure messaging is consistent, engaging and aligned with brand voice.
Creative Copy Manager Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with brand and business goals
- Oversee the creation of a wide range of content including website copy, product descriptions, email campaigns, social media posts, blog articles, white papers and more
- Collaborate with cross-functional teams to create content that supports marketing campaigns, product launches and other initiatives
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience.
- Conduct thorough research to understand target audience and market trends, using insights to inform content creation
- Manage the content calendar, ensuring timely delivery of all content projects
- Track and analyze content performance, making data-driven recommendations for improvement
- Stay updated on industry trends and best practices in copywriting and content marketing
Creative Copy Manager Requirements:
- Bachelor's degree in English, Journalism, Marketing, Communications or a related field
- 5+ years of experience in copywriting, with 2+ years in a leadership or managerial role
- Strong portfolio showcasing your copywriting skills and ability to create engaging content across various platforms
- Exceptional writing, editing and proofreading skills with a keen eye for detail
- Proven ability to develop and execute effective content strategies
- Experience with SEO best practices and content optimization
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
- Creative thinker with the ability to generate innovative ideas and solutions
- Experience in the B2B manufacturing industry is a plus
If you are a creative and strategic thinker with a passion for crafting compelling content, we would love to hear from you. Apply today to join our client’s team as their Creative Copy Manager!
Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
