LaSalle Network has partnered with a nationally recognized organization in their search for a Brand Manager to lead strategy and execution for a portfolio of retail brands!
This role is responsible for developing shopper-focused campaigns, building brand equity, and ensuring consistent brand presence across all touchpoints.
This is the perfect role for someone eager to develop compelling marketing strategies based on consumer research and trends, and to build brand equity across both eCommerce and brick-and-mortar channels.
This is an opportunity to directly shape how shoppers connect with well-known retail brands, develop creative campaigns that deliver results, and work with a collaborative team in a fast-paced, growth-focused environment!
What You’ll Do:
- Manage end-to-end brand research and equity tracking, using insights to guide strategy and strengthen brand positioning.
- Develop annual marketing plans and full-funnel campaigns—including digital marketing—to engage shoppers before, during, and after their shopping trips.
- Partner with creative and media teams to deliver impactful campaigns across digital, social, and in-store channels.
- Analyze performance metrics, market data, and shopper insights to optimize marketing efforts and drive growth.
- Work cross-functionally with analytics, merchandising, and operations teams to execute marketing programs.
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred)
- 3+ years of experience in brand management, marketing strategy, or category management
- At least 1 year of experience working in marketing within the CPG, retail, or manufacturing space.
- Proven experience leading brand equity research and translating insights into actionable strategies
- Hands-on experience managing digital marketing campaigns
- Strong analytical skills and ability to use data to inform decisions
- Excellent communication, presentation, and cross-functional collaboration skills
This opportunity is perfect for candidates open to around $110k as a base salary, along with annual bonus eligibility.
This position also comes with a full suite of benefits including a generous PTO package, 401k eligibility, medical, dental, vision, and more!
If this sounds like the right opportunity for you, kindly apply today!
Missy Stella
Sr. Marketing Recruiter
LaSalle Network
#LI-MS12
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.