Senior Director, Remarketing

LaSalle Network is hiring a Senior Director of Remarketing on behalf of a rapidly growing commercial truck and equipment organization that is building a best-in-class remarketing function. This newly created leadership opportunity is designed for a transformational commercial executive who can develop a modern retail, wholesale and auction strategy to maximize fleet asset value. The ideal Senior Director of Remarketing will bring a rare combination of dealership sales leadership, fleet remarketing expertise and strategic business development experience to build a scalable organization from the ground up.

This is not a traditional maintenance role — it is an opportunity to create the future state of a critical revenue-driving function. The successful Senior Director of Remarketing will establish processes, develop teams, influence executive strategy and drive meaningful improvements in asset lifecycle performance.

What You’ll Do

• Build and execute a comprehensive remarketing strategy across retail, wholesale and auction channels.

• Create the organization’s remarketing playbook, operating processes and infrastructure.

• Develop channel strategies to determine the optimal sales path for each fleet asset and maximize return on investment.

• Lead and develop a multi-state team across retail sales, wholesale remarketing and administrative operations.

• Establish KPIs, reporting frameworks and performance metrics to support continued growth.

• Oversee retail sales strategy, including direct-to-consumer vehicle sales, pricing strategy and customer experience.

• Manage wholesale and auction relationships while identifying opportunities to improve residual value.

• Own departmental P&L performance and provide strategic recommendations to executive leadership.

• Build organizational capabilities through hiring, coaching and developing talent.

• Partner cross-functionally to improve inventory management, asset disposition and operational efficiency.

• Travel regularly to maintain strong relationships with teams, stakeholders and business partners.

What We’re Looking For

• Extensive leadership experience within automotive remarketing, dealership sales, fleet sales or commercial vehicle operations.

• Proven success leading retail vehicle sales teams and consumer-focused sales strategies.

• Strong understanding of wholesale remarketing, auction strategy, fleet disposition and residual value optimization.

• Experience managing P&L responsibilities and driving revenue growth through strategic initiatives.

• Demonstrated ability to build teams, processes and reporting structures in a growing organization.

• Knowledge of vehicle pricing, inventory management, financing solutions, F&I products and warranty offerings.

• Exceptional communication skills with the ability to influence executive leadership.

• Comfortable operating in an environment that requires building strategy, processes and infrastructure from scratch.

• Willingness to travel 50-75% during the first year and approximately 50% thereafter.

What’s In It for Me?

• Potential job titles could include Director, Senior Director, or VP. Base salary $180K-$250K based on experience; eligibility to earn approximately 30% annual bonus
  Opportunity to build and lead a highly visible, revenue-generating business function.

• Executive-level exposure and the ability to directly influence company strategy.

• Ownership of a transformational initiative with measurable business impact.

• Ability to create a scalable remarketing organization and define industry-leading practices.

• Collaborative leadership environment focused on growth, innovation and operational excellence.

• Opportunity to make a lasting impact within a growing commercial fleet organization.

Key Details

• Compensation: Base salary $180K-$250K; eligibility to earn discretionary bonus

• Benefits: Benefits available include medical, dental, and vision insurance, plus PTO and 401(k).

• Location: Dallas-Fort Worth preferred, with regular travel to Fort Wayne, Indiana

• Work Model: Hybrid with 50-75% travel during Year 1 and approximately 50% travel thereafter

If you’re an experienced Senior Director of Remarketing who thrives on building strategy, developing teams and driving enterprise growth, this is an opportunity to create something meaningful. Apply today to learn more about this unique leadership opportunity and take the next step in your career.

Rose Frezza
Recruiter
LaSalle Network
#LI-RF1