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How to Survive as a Marketing Team of One

marketing team of one

 

This week, the Chicago American Marketing Association (AMA) hosted an event, which featured an engaging panel of speakers that spoke on tactics for the small, but mighty, marketing team of ONE.

Nick Fryer, Director of Marketing at AFN, provided three simple strategies that can go a long way to help marketers survive and thrive in a one-person department:

 

1. THINK BIG

Act as though you have a full team at your disposal. Be hyper-responsive to the needs of the sales team and train yourself to always say “yes.” As a team of one, sometimes you’ll have to push the boundaries and act vs waiting around looking for permission.

marketing team of one how to do it

 

Tip: Work on building external coalitions/partnerships to grow your network and use as resources for the future.

 

2. THINK LONG-TERM

Approach your role as though you’ll be at the company for the next 5-10 years! Think long-term with individual career goals and take the time to build and invest in relationships with coworkers.

Tip: Improve employees’ LinkedIn profiles across the organization. Having consistent messaging helps their brands, and in turn, the organization’s brand. As you do this, you’ll be able to learn your coworkers’ stories and build better relationships.

 

3. THINK RESULTS

Follow through and get the job done. As you train yourself to say “yes,” set expectations and deadlines appropriately. Staying true to your word and producing excellent results will help build trust and reliability.

 

how to market as a team of one

 

Tip: Ask yourself: What’s one quick win that will help the company immediately to show you have value? Updating the website blog? Building the company YouTube or Instagram channel? Whatever it may be: discover it, create a strategy, and execute it during your first months at the organization.

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