It’s more important than ever to make sure the right people are exposed to your brand and understand what it’s all about. If you can attract the right people to apply for positions, it makes the hiring process a lot easier. Here are 5 tips to do just that:
1. Inject the company personality into job descriptions
It’s the first impression. The companies that successfully find ways to express the company culture in their job postings are the ones that stand out. Use words or phrases that will resonate with the type of person you’re trying to attract. Be clear with the job requirements and expectations, but remember that generic job descriptions will often attract generic candidates.
2. Design a “work for us” web page that portrays your brand and culture
Make it exciting. Use images and quotes from real employees. Give candidates an authentic insight into what it’s like to work in your office. There’s no better way to help someone understand your culture than people who are living it every day.
3. Encourage employees to share company social media posts
It shows high employee engagement, one of the defining characteristics of great companies. It communicates that employees are proud of what the company is doing and excited to share it with their friends. Who doesn’t want to work somewhere people are personally invested in the company’s success?
4. Create an employee referral program
Encourage your staff to recommend talent. Good people tend to know other good people. Moreover, employees that work with friends are seven times more likely to engage fully in their work, according to Harvard Business Review.
5. Attend job fairs at universities
It’s a gold mine for up-and-coming talent and a great opportunity to showcase your brand. Show students what’s authentic and unique to your company, and when it resonates, you’ll know you’re attracting the right person.
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