LaSalle Network has partnered with a leading financial services organization in their search for an Associate Director, Marketing Analytics for a 6-month contract with the potential to extend or convert.
This person will ensure continuity across marketing measurement, forecasting, and performance insights. This is a hands-on role focused on enabling data-driven decision-making through clear goal setting, advanced analytics, and cross-functional partnership. You’ll support an analytics team while working closely with marketing, sales, finance, and data engineering to drive alignment, improve measurement frameworks, and enhance reporting capabilities.
The Day to Day:
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Partner with Marketing, Sales, and Finance to define and operationalize goals tied to pipeline, revenue, and business outcomes
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Build and maintain forecasting models to support scenario planning, investment decisions, and performance tracking
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Translate strategic objectives into measurable KPIs across the full customer journey
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Support and evolve marketing measurement frameworks, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
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Interpret performance data and translate insights into clear, actionable recommendations
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Ensure consistency in measurement definitions, assumptions, and documentation
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Partner with data engineering to translate business needs into data and reporting requirements
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Leverage analytics and AI-enabled tools to uncover insights, identify trends, and accelerate decision-making
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Support responsible and effective use of AI in analysis, forecasting, and reporting workflows
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Deliver clear, executive-ready insights and performance narratives
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Act as a trusted partner to senior marketing leadership
What You Have:
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5+ years of experience in marketing analytics
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Strong expertise in marketing measurement (MMM, MTA) and forecasting
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Experience building dashboards and data visualizations (e.g., Tableau)
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Ability to translate complex data into clear business insights
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Experience partnering with cross-functional teams, including data engineering
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Familiarity with AI-driven analytics tools
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Advanced proficiency in Tableau and Excel
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Strong knowledge of SQL and modern data environments
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Experience with platforms such as Salesforce, Eloqua, and web analytics tools
Key Details:
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Must be willing to be onsite 4 days a week in downtown Chicago
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Hourly rate range of $50/hr-$55/hr depending on experience.
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LaSalle Network consultants are eligible to enroll in benefits – https://www.thelasallenetwork.com/consultants/
If this position sounds like a fit for you, apply today!
Missy Stella
Sr. Unit Manager, Marketing Recruiting
LaSalle Network
#LI-MS12
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
All assignments are at-will and their duration is subject to change.