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Sr. Product Marketing Manager

$120,000 - $140,000 yearly
Job Category: Marketing
Position Type: Direct Hire / Permanent
Work Model: Hybrid
Location: Brooklyn, New York
Job ID: 157095
Benefits: Medical Insurance, Dental Insurance, Vision Insurance
Additional Compensation: Bonus
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LaSalle Network has partnered with a growing beauty brand in NYC in their search for a Senior Product Marketing Manager.

In this role, you will advocate for a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth.
You’ll play a critical role in shaping the product portfolio and go-to-market strategy, supporting the development of a multi-year product strategy and innovation pipeline—balancing data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.

You’ll collaborate cross-functionally with teams (including but not limited to supply chain, creative, sales, and product development) to ensure timely, effective launches in a fast-paced environment.


What You’ll Do:
  • Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and legal/regulatory coordination
  • Manage portfolio strategy, SKU planning, sample development, and line edits
  • Contribute to a multi-year product strategy and innovation pipeline
  • Drive Stage Gate meetings and create kickoff and launch materials
  • Develop compelling launch presentations, GTM strategies, and financial analysis
  • P&L optimization & multi-year innovation road-mapping
  • Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy
What You Bring:
  • 4+ years in product marketing or innovation within beauty, haircare, personal care.
  • Proven track record leading multiple complex product launches end-to-end
  • Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy
  • Analytical and data-driven, with experience interpreting sales and market insights
  • Excellent project management and cross-functional communication skills
  • Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)
  • Collaborative, creative, and comfortable in a fast-paced environment

Salary: $125-$130kk base with a 15% eligibility bonus. Medical, dental, vision, and 401k are offered, along with a generous PTO policy.

If this sounds like the role for you, apply today!


-Missy Stella
Sr. Recruiter, LaSalle Network 

#LI-MS12


LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets.
LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
All assignments are at-will and their duration is subject to change.
 

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.