We are working with a well-established, mission-driven organization to hire a Digital Marketing Manager focused on email lifecycle, personalization, and marketing automation. This is not a traditional generalist role. This person will own how users are segmented, nurtured, retained, and re-engaged across digital channels.
This role will have 1 direct report, and the company will require a hybrid 3 day in-office schedule in Chicago.
Digital Marketing Manager Responsibilities:
- Building and executing end-to-end email and lifecycle campaigns (acquisition, nurture, retention, reactivation)
- Developing advanced segmentation and personalization strategies based on user behavior and data
- Managing automated, triggered, and drip campaigns using enterprise-level marketing automation tools
- Partnering cross-functionally with content, product, analytics, and web teams
- Pulling, analyzing, and reporting on campaign performance (GA4, automation platforms, dashboards)
- Optimizing campaigns through testing and data-driven insights
- Managing and mentoring 1 direct report
Digital Marketing Manager Requirements:
- 5+ years of experience in digital marketing with a strong email/lifecycle focus
- Hands-on experience with Marketo and/or Salesforce Marketing Cloud
- Strong understanding of customer journey mapping, personalization, and automation
- Comfortable working with HTML and CRM-connected environments
- Ability to independently analyze data and translate insights into action
- Thrives in a structured, detail-oriented, review-driven environment
- Open to B2C or B2B backgrounds; industry experience is flexible
This role has a budgeted salary of $100k-$110k with potential 5% yearly bonus along with health, dental and vision benefits.
Apply today!
Natalie Saccone
Senior Marketing Recruiter
LaSalle Network
#LI-NS1
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.