This is a hands-on individual contributor role ideal for a performance-driven marketer with deep experience reaching Medicare and Medicaid audiences across both traditional and digital channels.
This role will play a critical part in scaling demand, improving ROI, and ensuring compliant, effective messaging across all media.
This position is a hybrid role that will require travel to offices in the Chicagoland north and northwest suburbs.
What You’ll Do:
- Own end-to-end performance marketing strategy and execution across broadcast TV, radio, print, email, and digital channels
- Plan, launch, and optimize campaigns targeting Medicare and Medicaid populations, ensuring compliance with healthcare advertising regulations
- Manage campaign budgets, pacing, and performance to hit acquisition and ROI targets
- Analyze performance data across channels to identify trends, optimize spend, and improve conversion rates
- Partner cross-functionally with creative, operations, and leadership teams to align messaging and campaign goals
- Oversee media partners, vendors, and agencies as needed
- Develop testing frameworks (creative, messaging, channels) to continuously improve results
- Report on campaign performance, insights, and recommendations to senior leadership
- 6+ years of experience in performance or growth marketing
- Proven experience marketing to Medicare and Medicaid audiences (healthcare, clinics, insurance, or related sectors strongly preferred)
- Hands-on experience managing broadcast TV, radio, print, email, and digital marketing campaigns
- Strong analytical skills with the ability to translate data into actionable insights
- Experience managing budgets and optimizing spend across multiple channels
- Comfortable operating as an individual contributor in a fast-paced, growth-oriented & lean environment
- Excellent communication and stakeholder management skills
This is a full-time position offering a breadth of benefits including vision, dental, medical, 401k, PTO, and more!
This position pays $125k-$135k based on experience.
If this sounds like the position for you, apply today!
Missy Stella
Sr. Marketing Recruiter
#LI-MS12
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets.
LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
All assignments are at-will and their duration is subject to change.
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.