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5 Tips to Recruit Gen Z

They’re tech savvy. They’re smart. They’re the newest generation of workers. As graduation quickly approaches, Gen Zers are hungry to throw their caps in the air and start their careers. But do you know exactly what they’re looking for in a future company and role? We surveyed more than 3,000 recent graduates to find out. Here are a few highlights to help you attract the best of this class:

Head to campus

Career fair season may be over, but universities still provide plenty of opportunity to connect with recent graduates. For instance, alumni groups can be a great resource to reach out to. Consider contacting alumni associations to get a list of events or offer to host one. You may offer resume advice or host mock interview sessions to build relationships with the students you meet.

These face-to-face connections will provide memorable first impressions that give potential candidates a personal touch and a pulse for your company that goes beyond a job description.

Communicate benefits grads care about

A majority of the class of 2019 ranked medical coverage as the most important benefit when evaluating a future company, followed by 401k matching. According to the Wall Street Journal, Gen Zers are proven to be financially driven and pragmatic about their futures.

There’s no better reflection of this than the top benefits to attract this class. Providing competitive and affordable health insurance and highlighting your 401k plan can help your organization stand out and attract the best talent.

Showcase growth

Anticipate an eagerness to advance from this class. A majority of 2019 grads sited opportunity for growth as their most important factor when evaluating a future role. And 76% of them expect to earn a promotion 1-2 years after their start date.

It’s no question that recent graduates are future focused and keen on growth. Be prepared to discuss career paths for the position and showcase promotability. For example, share stories about employees who earned promotions internally, and consider highlighting the company’s training and development programs. Communicating how you envision the role evolving through real examples can also help attract this generation.

Evaluate your salaries

Is your compensation competitive? In today’s tight labor market, it’s more important than ever for employers to ensure what they’re offering matches industry standards. And it’s especially true for attracting Gen Z. 89% of graduates who already accepted a job offer are earning what they expected to make or more. For an in-depth breakdown of salary expectations by major, click here to download the full report.

Highlight your Culture

Company culture is top of mind for recent graduates. In fact, respondents ranked culture as the most important factor when evaluating a future company. These grads are seeking something special, so illustrate your culture clearly. In the interview, consider giving a tour of the office so candidates can get a feel for the environment. Introduce them to potential team members so they can begin building relationships. And if it makes sense, invite them to a team outing or happy hour. This allows the candidate to get a feel for how they’ll gel with the team.

For more insight on how to recruit the class of 2019, click here to download our white paper.

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