Website Manager

$90,000 - $100,000 yearly
Job Category: Marketing
Position Type: Direct Hire / Permanent
Work Model: In Office
Location: Franklin, Tennessee
Job ID: 139444
Benefits: Medical Insurance, Dental Insurance, and Vision Insurance
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LaSalle Network has partnered with a national service-based company, that operates as a subscription model, in hiring a Web Marketing Manager. The ideal Web Marketing Manager will support the strategic direction of the website and conversion rate optimization (CRO) efforts. This individual will work closely on the key deliverables in website management, user experience design and digital marketing analytics. 

This will be a fully onsite role once the office remodel is completed in January 2025.

Web Marketing Manager Responsibilities: 

  • Assist in the development and implementation of the website’s strategic plan to enhance user experience, improve site performance and increase conversion rates
  • Support the management of website content, ensuring it is up to date, relevant and aligned with our marketing goals
  • Collaborate with cross-functional teams, including design, content and technical teams, to execute website enhancements and projects
  • Monitor website analytics and assist in preparing reports on website performance, identifying trends and recommending improvements
  • Contribute to CRO initiatives through research, testing and analysis to drive improvements in user experience and conversion rates
  • Assist in managing relationships with external agencies and partners related to website development and optimization projects
  • Stay up to date with the latest trends and best practices in website management, SEO and digital marketing

Web Marketing Manager Requirements: 
  • Bachelor’s degree in marketing, business, economics or a related field
  • 3+ years proven experience in website management or digital marketing
  • Familiarity with CMS platforms, highlighting an eagerness to deepen technical understanding
  • Knowledge of SEO and the ability to use analytics tools like Google Analytics to monitor website performance and identify trends with a commitment to advancing these skills
  •  Aptitude for organizing tasks and timelines efficiently in a dynamic setting, underlining the ability to juggle multiple projects
  • Interest in learning how digital strategies contribute to overall business goals, with a focus on applying insights for growth

If qualified per the above, please apply to this Web Marketing Manager position today! We look forward to reviewing your application.  

Thank you,

Stephanie Moncada
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.