VP of Marketing and Communications

LaSalle Network has partnered with a dynamic and innovative leader in the sports industry, dedicated to delivering unparalleled experiences for fans and athletes alike in hiring a VP of Marketing and Communications. With a commitment to excellence, we are seeking a highly skilled and strategic VP of Marketing and Communications with 10+ years of experience to lead the charge in elevating our client’s brand presence.

As the VP of Marketing and Communications, you will play a pivotal role in shaping and executing marketing strategies to maximize brand visibility, engage their audience and drive business growth. This position is a unique opportunity for a seasoned marketing professional to make a significant impact within the sports industry.

VP of Marketing and Communications Responsibilities:

• Develop and implement comprehensive public relations strategies to enhance the company's image and reputation
• Cultivate and maintain relationships with key media outlets, journalists and influencers
• Proactively manage and respond to media inquiries, ensuring accurate representation of the company
• Oversee media planning and buying activities, ensuring maximum exposure and return on investment
• Collaborate with internal teams to create compelling press releases, media kits and other materials
• Monitor media trends and industry news to identify opportunities for brand placement
• Lead the development and execution of a robust social media strategy across various platforms
• Drive engagement through creative and impactful content, ensuring alignment with brand messaging
• Monitor social media channels for trends, feedback and opportunities to enhance online presence
• Shape and maintain a consistent brand identity across all channels and touchpoints
• Collaborate with cross-functional teams to ensure brand alignment in product launches and partnerships
• Monitor market trends and competitor activities to inform ongoing brand strategy
• Drive the creation of high-quality and engaging content across multiple channels
• Collaborate with internal and external partners to develop multimedia content, including videos, articles and graphics
• Analyze content performance metrics to refine strategies and maximize audience reach

• Bachelor’s degree in marketing, communications or a related field; MBA is a plus
• 10+ years of progressive experience in marketing roles within the sports industry
• Demonstrated success in developing and executing comprehensive marketing strategies
• Strong understanding of public relations, media relations, social media, branding and content development
• Excellent communication and leadership skills with the ability to collaborate across teams
• Results-driven mindset with a focus on measurable outcomes

If interested and qualify per the above, please apply to this VP of Marketing and Communications position today! We look forward to reviewing your application. 

Thank you,

Lizzy Bann
Associate Principal, Marketing
LaSalle Network