Social Media Manager

LaSalle Network is looking for a strategic and collaborative Social Media Manager to lead the development and execution of social media content across all channels for one of the region’s largest energy providers. This is a newly created, high-impact Social Media Manager role focused on elevating the company’s voice, managing executive presence on social, and ensuring thoughtful, compliant messaging across platforms.

This position requires someone with experience in a highly regulated industry (e.g., utilities, healthcare, finance, or pharma), strong communication skills, and the ability to work closely with C-suite leadership.

Social Media Manager Key Responsibilities:

• Lead social media strategy and content execution across all company platforms (LinkedIn, Facebook, Instagram, X, etc.)

• Manage a small but mighty social media team (3 direct reports), including:

  • One team member focused on real-time customer response

  • Two focused on proactive messaging, company narrative, and community engagement

• Collaborate with creative support (photographer, videographer) and delegate tasks effectively

• Oversee executive social presence—primarily for the CEO—including:

  • Developing a cohesive content strategy

  • Writing and editing LinkedIn posts

  • Attending events and capturing timely content

• Work closely with internal stakeholders, creative teams, and agency partners to ensure brand alignment and consistency

• Ensure all content meets regulatory, compliance, and reputational standards

• Bring forward innovative ideas (e.g., short-form video like Instagram Reels) that align with the realities of a regulated environment

• Provide analytics and performance reports to key stakeholders

Social Media Manager Qualifications:

• 8+ years of experience in social media, communications, or digital content roles

• Prior experience working in a regulated industry is required

• Strong executive presence and ability to communicate with and support C-suite leaders

• Proven ability to manage and mentor a high-performing team

• Excellent writing, editing, and storytelling skills

• Experience developing and managing social strategy, both reactive and proactive

• Familiarity with tools like Sprout Social, Hootsuite, or similar platforms

• Comfortable working in a fast-paced, high-stakes environment

LaSalle Network is an Equal Opportunity Employer m/f/d/v.? 

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. ?