LaSalle Network has partnered with a boutique agency in downtown Chicago (hybrid) looking for a data-driven, results-oriented Senior Paid Search Specialist to join their growing digital marketing team. This Senior Paid Search Specialist will focus on developing, managing, and optimizing lower-funnel paid search campaigns across Google Ads and Bing Ads, driving measurable business results. The ideal Senior Paid Search Specialist will bring strong analytical skills, hands-on platform experience, and a passion for testing and optimization in a fast-paced environment.
Senior Paid Search Specialist Key Responsibilities:
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Plan, execute, and optimize lower-funnel paid search campaigns across Google Ads and Bing Ads to drive conversions and maximize ROI.
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Manage Performance Max campaigns and leverage automation features to improve campaign efficiency and scale.
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Conduct ongoing keyword research, ad copy testing, audience targeting, and bid management.
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Monitor campaign performance and deliver actionable insights through regular reporting and analysis.
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Collaborate with cross-functional teams including analytics, creative, and strategy to align paid search efforts with broader marketing goals.
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Stay current on industry trends, search platform updates, and emerging best practices to continuously enhance performance.
Senior Paid Search Specialist Qualifications:
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Bachelor’s degree in Marketing, Advertising, or a related field.
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3+ years of hands-on paid search experience, preferably in an agency or performance marketing environment.
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Proven experience managing lower-funnel campaigns focused on lead generation or direct response.
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Proficiency in Google Ads and Bing Ads; Performance Max experience strongly preferred.
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Strong analytical mindset with the ability to interpret data and translate insights into strategy.
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Google Ads certification a plus.
Salary: $70,000 – $80,000 base. Medical, dental, vision, and 401k are offered, along with a generous PTO policy.
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
#LI-LB3
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
