Senior Paid Search Specialist

LaSalle Network has partnered with a dynamic and rapidly growing digital marketing agency located in the heart of Chicago in hiring a Senior Paid Search Specialist! This organization specializes in delivering innovative digital marketing solutions to their clients, helping them achieve their online advertising goals. Their team is passionate about staying at the forefront of the industry, and due to a recent promotion, they are looking for a Senior Paid Search Specialist to join them in this exciting journey.

As a Senior Paid Search Specialist, you will play a crucial role in optimizing and managing paid media campaigns for their clients. Your expertise in bid strategies, search and performance max (PMax) will be pivotal in driving success for our clients and the agency.

Senior Paid Search Specialist Responsibilities:

• Campaign Management: Design, implement and manage paid media campaigns across various platforms, with a primary focus on search advertising
• Bid Strategies: Develop and execute effective bidding strategies to maximize ROI and achieve client goals
• Performance Max (PMax): Leverage your knowledge of Performance Max (PMax) to enhance campaign performance, staying ahead of industry trends and best practices
• Data Analysis: Regularly analyze campaign performance data and provide actionable insights to optimize strategies and maximize client results
• Keyword Research: Conduct thorough keyword research and selection to improve campaign targeting and reach
• Budget Management: Efficiently manage campaign budgets to ensure optimal allocation and maximize return on investment
• Client Communication: Collaborate closely with clients, providing updates, insights and recommendations, building strong client relationships
• Stay Informed: Stay up to date with industry trends, emerging technologies and changes in search engine algorithms to adapt strategies accordingly

• 1+ year of paid media experience, with a strong focus on search advertising
• Proficiency in bid strategies, with a deep understanding of Performance Max (PMax)
• Familiarity with platforms such as Google Ads, Microsoft Advertising and other relevant digital advertising tools
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent communication and client management skills
• Proven track record of optimizing campaigns to meet and exceed client goals
• Google Ads and Microsoft Advertising certifications are a plus

If interested and qualify per the above, please apply to this Senior Paid Search Specialist position today! We look forward to reviewing your application. 

Thank you,

Lizzy Bann
Associate Principal, Marketing
LaSalle Network