Senior Digital Marketing Specialist

$80,000 - $90,000 yearly

Job Category:Marketing

Position Type:Direct Hire / Permanent

Work Model:Hybrid

Location:Waukegan, Illinois  [Hybrid]

Job ID:125327

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Job Description

LaSalle Network has partnered with a leading B2B industrial company at the forefront of innovation in the manufacturing space in hiring a Senior Digital Marketing Specialist. With a rich history spanning 100 years, they are dedicated to delivering high-quality products and services to their clients across the globe. 

This Senior Digital Marketing Specialist will come with 3-5 years of experience and work with the Director of Marketing in building out their digital practices. In this role, the Senior Digital Marketing Specialist will play a critical part in driving digital marketing efforts, focusing on digital analytics, Google Analytics, lead generation and SEO strategies.

If you have a proven track record of delivering digital marketing results in the B2B industrial sector and are passionate about data-driven marketing, we want to hear from you for this Senior Digital Marketing Specialist role!

Senior Digital Marketing Specialist Responsibilities:

  • Develop and execute digital marketing strategies to increase brand visibility and drive lead generation
  • Conduct in-depth keyword research, competitor analysis and SEO audits to optimize website content and improve search engine rankings
  • Implement and monitor PPC campaigns to drive targeted traffic and conversions
  • Utilize Google Analytics and other analytics tools to track website performance, identify trends and make data-driven recommendations for improvement
  • Collaborate with cross-functional teams to create and optimize landing pages, email campaigns and social media content
  • Analyze marketing metrics and KPIs to measure the effectiveness of campaigns and make data-driven recommendations for optimization
  • Stay up to date with industry trends and best practices to ensure our digital marketing efforts remain cutting-edge

Senior Digital Marketing Specialist Requirements:
  • Bachelor’s degree in marketing, business or a related field
  • 3-5 years of proven experience in digital marketing within a B2B industrial or similar environment
  • Expertise in digital analytics, including Google Analytics and other relevant tools
  • Strong knowledge of SEO best practices, keyword research and on-page optimization
  • Experience with PPC advertising and lead generation strategies
  • Proficiency in data analysis and the ability to derive actionable insights from data
  • Excellent written and verbal communication skills
  • Strong project management and organizational abilities
  • Ability to work collaboratively in a team and independently when needed
  • Certifications in Google Analytics, Google Ads or other relevant digital marketing certifications are a plus

If you are a passionate, results-driven, digital marketing professional with a background in B2B marketing, we encourage you to apply to this Senior Digital Marketing Specialist position today. We look forward to reviewing your candidacy!

Thank you,

Lizzy Bann
Associate Principal, Marketing
LaSalle Network


LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.