Senior Brand Manager

$160,000 - $180,000 yearly
Job Category: Marketing
Position Type: Direct Hire / Permanent
Work Model: Hybrid
Location: New York, New York
Job ID: 140869
Benefits: Medical Insurance, Dental Insurance, Vision Insurance
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Our client is a renowned CPG organization and one of the world's largest spirits producers. They are currently seeking a Senior Brand Manager in their NYC office.  In this role, you will be responsible for leading cross-functional teams and external agencies to develop compelling plans that elevate this prestigious global portfolio of spirits. This role includes ownership of key regional and global projects, with the autonomy to drive major decisions.

Senior Brand Manager Responsibilities:

  • Develop and lead the national portfolio strategy on an exciting and prestigious portfolio, delivering compelling brand programs and experiences that elevate brand equity and meet annual KPIs on volume/sales/profit growth objectives
  • Lead brand building efforts for the spirits portfolio, sharpening the regional strategy and elevating brand experiences to build and strengthen strong consumer connections
  • Deliver market-relevant insights to Global brand teams to drive strategic alignment and portfolio optimization further
  • Analyze key business metrics (brand equity, consumer sentiment, distribution, velocity, profitability, pricing, etc.). Prepare analysis and make recommendations for action
  • Complete detailed budget management and forecasting, working closely with finance partners to actively and accurately monitor ROI and spending based on critical brand and business objectives based on brand and portfolio objectives
  • Lead strategic and annual brand planning

Senior Brand Manager Requirements:
  • 4+ years of consumer marketing experience within CPG or luxury/premium goods or spirits
  • Proven ability to execute with excellence on brand objectives with a passion to continuously learn and improve
  • Self-starter with an ability to handle many priorities at once, manage through ambiguity in a new strategic role within the organization
  • Experience leading a portfolio of brands as a local lead in a Global organization
  • Proven ability to analyze and diagnose brand and market performance
  • Experience working in or with commercial sales or field marketing is a plus
  • Experience with the beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer and other wholesale-distributed products)

If you are interested in the Senior Brand Manager position and meet the above requirements, please apply today!

Thank you,

Stephanie Moncada
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.