Remote Product Marketing Manager

Our client is a growing global organization in the food and consumer services space. Due to their impressive pattern of growth, they are looking for a Remote Product Marketing Manager to join their team. The Remote Product Marketing Manager will be responsible for developing and executing comprehensive product marketing strategies to drive the successful launch, adoption and growth of products and services in the United States and globally. The primary focus will be to develop compelling value propositions, create impactful marketing assets and drive go-to-market initiatives that resonate with the target audience.

Remote Product Marketing Manager Responsibilities:

• Define the overall product marketing strategy, positioning and messaging for products and services
• Conduct market research and competitive analysis to identify target markets, customer needs and growth opportunities
• Develop go-to-market plans and ensure successful product launches
• Create high-quality marketing collateral, including sales enablement materials, presentations, product videos and case studies
• Develop clear and compelling product messaging that effectively communicates the value proposition and differentiation of this company’s solutions
• Develop sales enablement strategies and tools to empower the sales team with the necessary knowledge and resources to effectively sell the products
• Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates
• Develop product training materials, sales presentations, competitive battlecards and other sales enablement assets
• Analyze market trends and customer insights to identify opportunities for growth and optimization
• Develop and implement marketing campaigns to generate leads, increase product adoption and drive customer engagement
• Conduct customer research and gather market intelligence to understand customer needs, pain points and competitive landscape

• Bachelor's degree in marketing, business or a related field (master's degree preferred)
• 3+ years proven experience in a product marketing role
• Strong understanding of product marketing principles, including market analysis, product positioning and messaging
• Demonstrated success in developing and executing go-to-market strategies
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging
• Experience in creating marketing collateral, sales enablement assets and product presentations

If you are interested in this Product Marketing Manager opportunity and qualify per the requirements, please apply today.

Thank you,

Stephanie Moncada
Principal
LaSalle Network