Remote Product Marketing Manager

$90,000 - $100,000 yearly

Job Category:Marketing

Position Type:Direct Hire / Permanent

Work Model:Remote

Location:Des Moines, Iowa  [Remote]

Job ID:129529

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Job Description

Our client is a growing global organization in the food and consumer services space. Due to their impressive pattern of growth, they are looking for a Remote Product Marketing Manager to join their team. The Remote Product Marketing Manager will be responsible for developing and executing comprehensive product marketing strategies to drive the successful launch, adoption and growth of products and services in the United States and globally. The primary focus will be to develop compelling value propositions, create impactful marketing assets and drive go-to-market initiatives that resonate with the target audience.

Remote Product Marketing Manager Responsibilities:

  • Define the overall product marketing strategy, positioning and messaging for products and services
  • Conduct market research and competitive analysis to identify target markets, customer needs and growth opportunities
  • Develop go-to-market plans and ensure successful product launches
  • Create high-quality marketing collateral, including sales enablement materials, presentations, product videos and case studies
  • Develop clear and compelling product messaging that effectively communicates the value proposition and differentiation of this company’s solutions
  • Develop sales enablement strategies and tools to empower the sales team with the necessary knowledge and resources to effectively sell the products
  • Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates
  • Develop product training materials, sales presentations, competitive battlecards and other sales enablement assets
  • Analyze market trends and customer insights to identify opportunities for growth and optimization
  • Develop and implement marketing campaigns to generate leads, increase product adoption and drive customer engagement
  • Conduct customer research and gather market intelligence to understand customer needs, pain points and competitive landscape

Product Marketing Manager Requirements:
  • Bachelor's degree in marketing, business or a related field (master's degree preferred)
  • 3+ years proven experience in a product marketing role
  • Strong understanding of product marketing principles, including market analysis, product positioning and messaging
  • Demonstrated success in developing and executing go-to-market strategies
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging
  • Experience in creating marketing collateral, sales enablement assets and product presentations

If you are interested in this Product Marketing Manager opportunity and qualify per the requirements, please apply today.

Thank you,

Stephanie Moncada
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.