Job Description
Our client is a leading CPG organization with globally recognized brands. Due to this impressive pattern of growth, they are looking for a Marketing Communications and PR Manager to join the marketing team. The Marketing Communications and PR Manager will lead overall PR and external communications strategy for the USA brand marketing, including social marketing strategy and community management.
Marketing Communications Manager and PR Responsibilities:
- Lead internal PR for new product launches and brand campaigns, generating excitement within the US brands and global counterparts
- Leverage working knowledge of consumer, category and brand and continually identify, develop and execute PR initiatives which deliver against the global brand strategy, and the company’s business and marketing objectives
- Act as the primary relationship owner with PR agency, ensuring they are meeting business needs and staffing accordingly to support brand communications needs
- Overall management of social media accounts and overall strategy in the social media space
- Work with the international marketing communications team to ensure alignment and awareness of social media campaigns and creative look and feel
- A strong analytical mindset for establishing KPI’s, measuring performance and continuously improving results
- Ensure PR plans are tied to global brand equity, while keeping international marketing teams apprised of plans to ensure global consistency and adherence to brand guardrails
- Bachelor’s degree in required
- 5+ years of experience within a PR/communications role
- Proven ability to build comprehensive, strategic communications plans for premium brands
- Previous experience at PR/communications agency servicing food/CPG clients a plus
- Strong understanding of the media landscape, earned media strategy, PR and CPG brand communications
- Exceptional strategic, communication and presentation skills
If you are interested in this Marketing Communications and PR Manager opportunity and qualify per the requirements, please apply today.
Thank you,
Stephanie Moncada
Principal
LaSalle Network
Keywords and Related Terms: CPG , MarComm , PR , public relations , media , social media #LI-DNP
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.