Email Marketing Automation Specialist

$80,000 - $90,000 yearly
Job Category: Marketing
Position Type: Direct Hire / Permanent
Work Model: Hybrid
Location: Rosemont, Illinois
Job ID: 136574
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LaSalle Network has partnered with a leading manufacturing company dedicated to delivering exceptional products and services to their valued customers. With a focus on innovation and customer satisfaction, they are committed to driving growth and success in the market.

They are seeking a talented and experienced Marketing Automation Specialist to join their marketing team. In this role, you will be responsible for executing and optimizing email marketing campaigns to engage their audience and drive business results. The ideal candidate will have a passion for email marketing, strong technical skills and experience with HubSpot or similar marketing automation platforms.

Marketing Automation Specialist Responsibilities:

  • Develop and implement email marketing strategies to drive customer acquisition, engagement and retention
  • Create and manage email marketing campaigns, including segmentation, scheduling, testing and optimization
  • Collaborate with cross-functional teams to develop compelling email content, graphics and calls-to-action
  • Utilize marketing automation platforms, such as HubSpot, to build and deploy automated email workflows
  • Monitor email deliverability, open rates, click-through rates and other key metrics to evaluate campaign performance
  • Conduct A/B testing and analyze results to optimize email performance and drive continuous improvement
  • Stay abreast of industry trends and best practices in email marketing automation to enhance campaign effectiveness
  • Provide regular reporting and analysis on email marketing performance to stakeholders

Marketing Automation Specialist Requirements:
  • Bachelor's degree in marketing, communications or related field
  • 2+ years of experience in email marketing, with a focus on marketing automation
  • Proficiency in marketing automation platforms, preferably HubSpot
  • Strong understanding of email marketing best practices, including segmentation, personalization and deliverability
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

If you're passionate about marketing automation and thrive in a collaborative environment, we'd love to hear from you. Apply now to join our client’s team as a Marketing Automation Specialist and help them take their marketing efforts to the next level!

Thank you,

Lizzy Bann
Principal, Marketing Recruiting 
LaSalle Network 

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.