Director of Demand Generation

Chicago, IL | $90K | Job ID: 56331

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Job Description

LaSalle Network has partnered with one of Chicago's fastest growing digital and public relations agencies who is in need of a Director of Demand Generation! This individual will lead the search engine optimization, paid digital marketing, marketing automation, and demand generation teams to deliver business-focused results for their clients. If you have hands on experience within digital marketing and are ready to take the next step in your career, apply today!

Director of Demand Generation Responsibilities:

  • Create and execute email marketing campaigns via multiple digital channels
  • Develop all digital advertisements, web traffic optimization, and marketing KPI’s
  • Handle all inbound lead generation
  • A/B Testing and Optimization
  • Additional duties as required

Director of Demand Generation Requirements:

  • Bachelor Degree in Marketing, Advertising or related field
  • Minimum 6 years experience within digital marketing, both agency and in-house preferred
  • Experience with B2B marketing technology and approaches including account based marketing, marketing automation, search/social/display advertising, email marketing, SEO, landing page optimization, conversion rate optimization, content marketing, lead nurturing and CRM
  • At least one year experience of managing a team
  • Ability to effectively communicate KPIs to various internal and external stakeholders
  • Experience in selling, internally or externally, the value of digital transformation, marketing and CRM solutions to decision makers 
  • Excellent written and verbal communication

Thank you,

Meagan Koepp
Senior Marketing Recruiter
LaSalle Network

Keywords and Related Terms: Demand Generation , Director , marketing director , Email Marketing , Marketing Automation ,  Lead Generation , Digital Marketing , search engine optimization , paid digital marketing , seo , ppc , sem , CRM Marketing , b2b , agency , technology 

LaSalle Network is an Equal Opportunity Employer, m/f/d/v. LaSalle Network is the leading provider of professional staffing and recruiting services. LaSalle has worked with more than 10,000 companies, ranging from Fortune 500s to start ups. With units specializing in accounting and finance, administrative, marketing, executive search, technology, supply chain, healthcare revenue cycle, call center, and human resources, LaSalle serves companies of all sizes and across all industries.