Digital Marketing Analyst

Chicago, Illinois |$80-90K | Job ID: 116850

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Job Description

LaSalle Network is partnering with a leading company in the CPG industry in search of a Digital Marketing Analyst. This individual will be collecting, interpreting and communicating information about target audiences, web analytics and marketing campaigns. The goal of the Digital Marketing Analyst is to help enable more sophisticated data-driven marketing across all initiatives.

Digital Marketing Analyst Responsibilities:
  • Mold data from multiple sources to make recommendations regarding the data that has been collected
  • Analyze patterns in data to identify marketing opportunities including but not limited to email, website and advertising performance
  • Transform data into visual charts and graphs to make compelling presentations to share with stakeholders
  • Act as a partner in defining key performance indicators and tracking progress against target metrics
  • Create data driven insights around the impact of performance marketing campaigns
  • Build and maintain our marketing dashboards
  • Provide ad hoc analysis, competitive information and presentations when necessary

Digital Marketing Analyst Requirements:
  • Bachelor's degree required; marketing or business major preferred
  • 2+ years of experience as a Marketing Analyst or similar role  
  • A natural curiosity and passion for using data to identify and solve business and customer problems
  • Good presentation and interpersonal skills 
  • Experience using SQL to extract, clean and transform data
  • Proficiency with data visualization tools such as Tableau, Power BI or Data Studio for insight synthesis and presentation
  • Segment (CDP) and amplitude experience is a plus
  • High level of skill with Microsoft Excel, PowerPoint and Team

Thank you,

Lizzy Bann
Associate Principal, Marketing Recruiting 
LaSalle Network

Keywords and Related Terms: product development , CPG , product marketing , portfolio management , new product launch , trade support , training #LI-CTMKDH
 

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.