Content Marketing Manager

$120,000 - $140,000 yearly

Job Category:Marketing

Position Type:Direct Hire / Permanent

Work Model:Remote

Location:Denver, Colorado  [Remote]

Job ID:131924

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Job Description

LaSalle Network is partnering with a rapidly growing global SaaS company, located in Denver, CO. Our client is looking for a fully remote Content Marketing Manager to join their growing team and be an integral part of their marketing function! This individual must be a marketer and digital storyteller at heart, with a passion for the B2B startup space. The ideal candidate is creative, entrepreneurial and proficient across a variety of content channels and mediums. This person will play a pivotal role in developing and executing the content strategy across the business. 
 
Content Marketing Manager Responsibilities: 

  • Develop and executive a comprehensive marketing strategy aligned with overall business goals

  • Collaborate with cross-functional teams to ensure content alignment with product messaging and business objectives 

  • Create high-quality, engaging long and short-form content for various channels, including case studies, testimonials, videos, ebooks, social media and more

  • Manage and oversee the content creation process, from ideation to publication, ensuring consistency in messaging and brand voice 

  • Work closely with subject matter experts and internal stakeholders to gather insights and information for content development 

  • Conduct keyword research and collaborate with the digital marketing team to optimize content for search engines 

  • Develop a distribution plan to ensure content reaches the target audience through various channels, including social media, email marketing and industry publications

  • Monitor and analyze the performance of content marketing initiatives, providing insights and recommendations for continuous improvement

  • Utilize analytics tools to track key performance indicators (KPIs) and demonstrate the impact of content marketing on business objectives

Content Marketing Manager Requirements: 

  • Bachelor’s degree in marketing, communications or related field

  • 3+ years professional experience within a Content role within the software, technology or B2B space 

  • Experience with creating content of various forms (long-form, short-form) on various channels (social media, white papers, website, etc) 

  • Experience working independently in a fast-paced environment 

  • Experience with content management systems and marketing automation tools 

  • Excellent project management and organizational skills 

  • Must have a portfolio to be considered for the role 

If the Content Marketing Manager interests you, please apply today. We look forward to reviewing your application. 

Thank you, 
Stephanie Moncada 
Principal 
LaSalle Network 
 
 

 

 

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.