Category Director, Marketing

Chicago, IL |$140-160K | Job ID: 85174

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Job Description

Do you have a passion for the beauty space and love forecasting, managing P&L, and executing marketing strategies? LaSalle Network is looking to hire a Category Director, Marketing for one of their top CPC clients in Chicago.

In this role, you will manage the P&L for the category and execute all marketing strategies. You will develop the category profitability and brand reputation, including both short and long-term growth.

Our client is looking for someone that has experience in maximizing the sales potential and profitability of existing products as well as experience developing business plans and strategies for New Product Development. You will lead a cross functional team that launches new technology and products and grows existing technology. You will develop the go-to-market strategy, working with the sales teams to set joint business plans with retailers.

Category Director, Marketing Responsibilities:

  • Increase top line growth, driving a healthy category P&L, and increasing competitiveness for the category
  • Own the category P&L, sharing responsibility for its performance with key stakeholders
  • Lead all aspects of budgeting, forecasting, and demand planning for the category
  • Ensure monthly and yearly volume, net revenue, and margin targets are met, closely monitoring the P&L and owning the production forecast for the category
  • Develop, communicate, and gain buy-in for the category strategy from stakeholders across the business and ensure progress against the plan is well communicated
  • Set the media strategy, channel plan, monitor budget, and review ROI of media spend
  • Own the commercial strategy for the category
  • Be the in-market category advocate, continuously championing its value and commercial potential for the market; develop the ambition, energy, ideas, and tools needed
  • Develop a deep understanding of the territory’s retailer opportunity
  • Analyze in-life product and campaign performance and implications for growth strategies, continuously optimizing as required
  • Develop business plans and marketing strategies for category NPD
  • Drive regional, local, and global commercial product/category strategy and launch plans
  • Ensure new products are launched successfully through effective leadership across local market; manage teams to milestones and plans
  • Prove the effectiveness of all activity; track, measure, and amend where necessary
  • Constantly monitor competitors; remain ready to quickly understand the implications of their activities and respond quickly
  • Identify gaps in knowledge and skills in the team and build appropriate development solutions

Category Director, Marketing Requirements:

  • Bachelor’s degree
  • Strategic brand marketing/ management experience
  • Ability to inspire, lead, and motivate team members
  • A problem solving, team player with strong communication skills

Thank you,

Missy Stella
Associate Unit Manager
LaSalle Network

Keywords and Related Terms: category , P&L , forecasting , channel

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of professional staffing and recruiting services. LaSalle has worked with more than 10,000 companies, ranging from Fortune 500s to start ups. With units specializing in accounting and finance, administrative, marketing, executive search, technology, supply chain, healthcare revenue cycle, call center, and human resources, LaSalle serves companies of all sizes and across all industries.