We are looking for a strategic and results-driven Account-Based Marketing Manager to join our client’s dynamic marketing team. In this role, you will develop and execute ABM strategies that target key accounts, driving engagement and growth for our client. You will work closely with sales, product and marketing teams to create personalized campaigns and initiatives that resonate with high-value prospects. This individual will be working primarily within LinkedIn!
Account-Based Marketing Manager Responsibilities:
- Design and implement comprehensive ABM strategies to engage and nurture targeted accounts
- Identify key accounts and develop a deep understanding of their needs, pain points and decision-making processes
- Create and manage multi-channel marketing campaigns tailored to specific accounts, including email, social media, content marketing and events
- Monitor and analyze the performance of ABM campaigns, utilizing metrics to measure engagement and ROI
- Prepare regular reports and presentations to communicate results and insights to stakeholders
- Conduct research to identify industry trends, competitive landscape and account-specific opportunities
Account-Based Marketing Manager Requirements:
- Bachelor’s degree in Marketing, Business or a related field; MBA is a plus
- Proven experience in account-based marketing, demand generation or a related field, preferably within the technology or advertising industry. LinkedIn experience a must!
- Strong understanding of B2B marketing strategies and best practices
- Excellent project management skills with the ability to handle multiple initiatives simultaneously
- Exceptional written and verbal communication skills
- Proficiency in marketing automation tools, CRM systems and analytics platforms
- Data-driven mindset with a focus on measuring success and optimizing campaigns
- Please note this will be a contract W-2 opportunity, remote and applicants must be comfortable with anywhere up to 20-25 hours a week
If you are passionate about account-based marketing and eager to contribute to the growth of our client, we invite you to apply! Please submit your resume detailing your relevant experience and a recruiter will be in touch!
Thank you,
Cas Ngiramowai
Team Lead
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
